We’re starting a new program, trading no-longer-functional Ergopower levers for brand-new Rene Herse tires. We’ll rebuild the levers into pure analog brake levers. We plan to offer the refurbished levers in our program. That’s less wasteful and better for the environment than developing new brake levers from scratch.Why analog brake levers? At Rene… read more

It’s no secret that prices are expected to go up again in the near future. There are three main reasons for this: Tariffs—essentially a tax on imports—will increase costs. This will not only affect imported goods, but also things made with imported parts, or with imported tools. Exchange rates: The value of the U.S…. read more

We started making components because nobody made what we needed for our rides. Way back, it started with supple, wide tires. I still remember the incredulous look of the engineers at one supplier when we showed them the specs for the tires we wanted to make. “What kind of rider will want ultra-fast… read more