We think water bottles should be fun and affordable. When we introduced our water bottles many years ago, we priced them at $10. Back then, we didn’t feel like charging a premium to riders who wanted to show their love of supple tires. That was a decade ago. Since then, the world has… read more

Twenty years ago, we started testing tires on real roads, with a rider on the bike. Almost by accident, we found something that had the potential to revolutionize the cycling world: High pressure doesn’t make tires roll faster. Before, we all thought that tires were either wide or fast. Our results showed that… read more

Twenty years ago, in the Spring of 2006, we started testing tires. Almost by accident, we discovered that wide tires can be as fast as narrow rubber. What started as a small project—finding the best tires for long-distance rides—quickly spiraled into ground-breaking research that has revolutionized cycling in the two decades since. Back… read more